Chief Marketing Officer

Job description

Teqball is an innovative international group with operations in Budapest, Luxembourg, Dublin, Los Angeles and Shanghai. We are involved in designing, manufacturing, and selling our own branded sports equipment and sports technology whilst also driving our sport to the forefront of sports recognition. We are already recognized as one of the fastest-growing global sports. This is an exciting time to join Teqball as we continue to disrupt the global sports industry and build our global brand.


TASKS

  • Design, create and implement a global marketing strategy to ensure the growth of visibility, perception and coverage of the company, its products, and its affiliates
  • Design a successful marketing strategy to represent and strengthen the brand of Teqball as a sport and also any affiliated brand merchandising branches
  • Work together with Communications and PR department to ensure a viable strategy for the overall representation of the Group as Teqball family – including marketing channels
  • Cooperate with the Sports Director and the Community Sports Relations Director while creating and offering a marketing strategy for related activities and representation of national federations and events
  • Manage digital marketing platforms, coordinate a team of channel specialists (SEM, Display, Affiliates, Mobile, Direct Mail, Social) and marketing professionals while planning the media presence for our products
  • Plan and create digital marketing plans, develop the performance strategy with follow up monitoring and testing (ROI experience needed)
  • Work closely with stakeholders to create, optimize, and handle the performance media budget across all channels to meet our business targets
  • Build an outstanding marketing engine across tracking, attribution, and optimization
  • Develop print, billboard, and digital marketing campaigns as well as radio and television advertising spots
  • Take responsibility for publicity, branding, and in-game advertising
  • Develop promotional campaigns may include product giveaways — own merchandise — during events and games
  • Oversee digital marketing campaign management and reporting, including web, SEO/SEM, email, social media and display advertising and in-depth analytics of LTV, CPA, ROI, SEO and incrementality
  • Work together with the Fundraising and Sponsorship, respectively with the Advertising and Broadcasting team to ensure constant growth on strengthening the Group’s presence on the market
  • Develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services
  • Create and coordinate the implementation of engaging written, graphic, and video content while staying up-to-date on the latest sports world, trends and marketing technologies
  • Plan, execute and measure experiments and conversion tests


Job requirements

REQUIREMENTS

  • Native-level English language skills (additional language is a plus)
  • BA in marketing, communication, or related studies
  • 10+ years experience in marketing and performance/growth
  • 5+ years experience with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
  • 5+ years experience in people management (preferably with remote team members)
  • 5+ years of experience working in sports, media, entertainment
  • Knowledge of international markets, a solid background in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


WHAT WE OFFER

  • Competitive salary
  • Modern, innovative, international working environment
  • Remote working possibility
  • Participation in exciting new projects
  • Be part of a world-changing opportunity